The moderating effect of similarity on the relationship between store image and brand extension evaluation
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 92 === About brand extension evaluation study, many researches result showed that strategies and situations used properly led to favorable evaluation for dissimiliar extensions. In addition, it is an important issue how to advance consumers’ favorable evaluation for d...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51992307333251496925 |