The Study of Segmentation by SeniorTravel Market- Motivations/Benefits Sought

碩士 === 中國文化大學 === 觀光事業研究所 === 92 === The seniors are growing rapaidly in the world. Concerned about the seniors travel market is gradually important. But, there has been little research in this field yet. A total samples of 676 Taiwan senior tourists, 55 years age or older were surveyed....

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Bibliographic Details
Main Authors: Ming-Chu Fu, 傅明珠
Other Authors: Yih-Ming Hsich
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/36596824477036113530