An Investigation of The Relationship Between Consumer Lifestyles and Consumer Value Recognition Of Mobile Communication Products
碩士 === 中國文化大學 === 國際企業管理研究所 === 92 === This paper reviewed various consumer life styles and product value recognition theories, and developed an appropriate survey tool applicable to the determination of consumer’s value recognition of mobile communication products. Mobile communication h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68167464761410350944 |