The Effects of Sales Promotion Type of Staples on Consumers’ Perceived Value and Purchase Intention
碩士 === 中國文化大學 === 國際企業管理研究所 === 92 === This study was to investigate the effects of sales promotion types on consumers’ perceived value and purchase intention to staples by randomized polling. Eight different sales promotion types were tested in 480 people (n = 60) by sending written questionnaire t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01930493712067008845 |