Stereotype Effects on Perceptions of Service Quality in Hospitality
碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 92 === Williams (1946) points out that consumers or customers react to the service provider’s personal “auxiliary characteristic” such as gender, age, appearance, race, and clothing. Thus, this study investigates the various service quality conditions and how gender...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73106474310170084861 |