Membership Management Strategic ResearchA Case of President Health World

碩士 === 靜宜大學 === 管理碩士在職專班 === 92 === The Uni-Health World Members’ Club was established in February 1994 by the Uni-President Group. Operating through the Tong-He Development Ltd., Ma-Wu-Du is the first of four (Ma-Wu-Du , Ku-Kuan, Ken-Ting, and Xi-Zi Bay) country clubs to be established since then....

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Bibliographic Details
Main Authors: Yu-Kum Hu, 胡玉崑
Other Authors: Ming-Ching Yang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/wcpcwk