The “Social Marketing” and “Identity Management” of Nonprofit Organization--A Cases Study of the “de-Marginalization Process” of the Homosexual Organizations
碩士 === 靜宜大學 === 企業管理研究所 === 92 === This research aims to research the connections among “social marketing”, “identity management”, and “de-marginalization” used by the Nonprofit organizations of marginal social groups. The subject of the research is set on the homosexual organizations, which is oft...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74001679178793549785 |