The influences of souvenir buying situations on impulsive buying behavior
碩士 === 靜宜大學 === 觀光事業學系研究所 === 92 === This study was exploring the influences of souvenir buying situations on impulsive buying behavior and to find out whether the customer’s personality is the moderate factor in this relation. The data we collected included (1) using scenarios of four distinct buy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yhdss6 |