The Influence of The Original Brand Attitude, Perceived Fit, and Sales Promotion on Customers'' Brand Attitudes and Purchase Intentions of The Brand Extensions
碩士 === 實踐大學 === 企業管理研究所 === 92 === In the twenty-one century, more and more products are produced to let customers choose. In order to save money, companies usually use the strategy of brand extensions. A successful brand extension can make benefits for both the original brand and the new product. T...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87330610607068499908 |