The Effects of Designed Exploration Methods of Internet Advertisements on Advertising Values、Advertising Effects--Discuss of The Moderate Effects of Involvement of Products and Advertisements.
碩士 === 實踐大學 === 企業管理研究所 === 92 === With the growth of the users on internet, the internet advertisements meet their expectation is most concerned about by the advertisers. It’s a important point to understand consumers’ opinion on Internet advertisement. In due to consumers’ recognization on Interne...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23226823848828826934 |