Relationship-specific factor influencing soft drink retailer involvement in supplier new product development
碩士 === 實踐大學 === 企業管理研究所 === 92 === Abstract The new product development activities have been contributing greatly to firm’s revenues profits and competitive advantage.Hitherto new product’s failure rate is relatively high. Thus, these suppliers invest much resource and all-expense. They a...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72950540267329130547 |