遊戲公司對線上遊戲品牌策略經營之研究

碩士 === 東吳大學 === 企業管理學系 === 92 === On-line game is very popular in Taiwan in these years. No matter what companies are, such as game companies, new rival or other companies that are not belong to game field, all of they want to share the huge market what grow up quickly. But how will they win this ga...

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Bibliographic Details
Main Authors: Evan Pan, 潘致遠
Other Authors: 林陽助
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/45498718106168601881