The Difference Between Celebrity And Brand Images Under Celebrity Credibility : The Effects Of Endorsements In Advertising
碩士 === 東吳大學 === 企業管理學系 === 92 === Marketing today is a keen competition. Products would be recalled through unique brand images. And using celebrities is the fastest way to build up unique brand images. When using endorsers in advertising, too much attention to the cognition of ad would probably con...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59614376131222427763 |