The Study Of The Relationship Between Experiential Marketing And Customer Loyalty
碩士 === 東吳大學 === 企業管理學系 === 92 === The Study is focus on the relationships among experiential marketing, customer satisfaction and customer loyalty.The concept of experiential marketing is according to the research of Schmitt (1999).There are five dimensions in his study: the senses, feelings, thinki...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07199008673989667412 |