A Study of the Effects of Ingredient Branding Strategies and Product Involvement on Brand Expansion
碩士 === 東吳大學 === 企業管理學系 === 92 === Ingredient branding, in which key attributes of one brand are incorporated into another brand as ingredients, is becoming increasingly popular among marketers. The strategy is an example of a broader marketing trend reflected by the increasing number of firms that a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24704257406410542261 |