The Effects of Loyalty Program Requirement, Monetary Cost and Source of Income on Consumer Preference Toward Loyalty Program Rewards
碩士 === 東吳大學 === 企業管理學系 === 92 === This research is aimed at exploring the influence of loyalty program requirement, monetary payment, and source of income on consumers’ preference toward loyalty program rewards. Study 1 is a 2x2 between subject experimental design with college students as the unit o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11186901905070220034 |