Investigation of Relationships among the Perceptions of Brand Elements, Brand Equities and Buying Behaviors ─ A Case Study of the Western Franchised Fast Food Leading Brands
碩士 === 世新大學 === 觀光學系 === 92 === Brand elements play a vital role in establishing brand equities, brand elements can be independent of marketing policy and product nature, and creating brand equities by means of brand elements. In other words, brand elements can improve brand awareness and positive b...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/78542378445285909610 |