The Effects of Involvement, Price Acceptability and Perceived Value on Organic Food Purchase Intention
碩士 === 世新大學 === 觀光學系 === 92 === Nowadays, price is not the only factor that affects consumers'' purchasing intention, but also involvement and perceived value. People are preferring to spend more and more on the higher nutritional food in order to take good care of their own health. There...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78630514074093321578 |