Analysis on Pricing Strategy of Network Externality Product

碩士 === 樹德科技大學 === 經營管理研究所 === 92 === Products with network externality, like mobile phones and Emails, are gradually becoming more important in today’s modern life. The pricing strategy which attempts to affect the choice of potential customers is more influential more when the product has network e...

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Bibliographic Details
Main Authors: Hong Ting Lai, 賴虹廷
Other Authors: Shih Shen Chen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/22396240292657841975