The Effects of Experiential Marketing Modules on Web Equity: The Mediating Role of Customer-Company Identification.
碩士 === 南台科技大學 === 企業管理系 === 92 === Since e-business has been popular over the years, this has been a major impact on customer’s online consumption and developed a new tendency out of the ordinary marketing forms. To satisfying customer’s demands, many enterprises not only offer products with their b...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46267874541545667755 |