The Relationships of Product Attribute, Information Search and Product Knowledge An Empirical study of Women Underwear Market
碩士 === 南台科技大學 === 國際企業系 === 92 === Recognition and related knowledge upon the product dominates the consumers to decide if the purchases are undertaken. As an apriority, collecting and processing available data of competitive products constitute product knowledge. Product knowledge is determined by...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93910427391319134298 |