The Relationships among Brand Image、Brand Relationship Quality and Brand Loyalty
碩士 === 南台科技大學 === 行銷與流通管理系 === 92 === Brand is an important tool for business to communicate with consumer. Furthermore, it also a key point for customers to make purchase decision and judgment. The more brand image values the brand has, the more brand relationship quality would be established by co...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79236692599823888111 |