The Influence Factors on Enterprises to Construct Customer Relationship Management System and the Performance Measurement of CRM System
碩士 === 南台科技大學 === 會計資訊系 === 92 === The implementation of Customer Relationship Management (CRM) can raise competitive advantage of enterprises, but the indicator on measuring CRM performance is still insufficient. Therefore, this paper uses customer knowledge, customer interaction, customer value, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21580379010750535764 |