The Relationship between Market Orientation and Organizational Performance:A Case of Bank Industry in Taiwan

碩士 === 東海大學 === 企業管理學系碩士班 === 92 === Researches on the relationships between market orientation and organizational performance have been developed for 14 years. Most of scholars think marketing concept is the fundament of market orientation and market orientation is the implement of marketing concep...

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Bibliographic Details
Main Authors: Tsung-Nan Lee, 李宗南
Other Authors: Dau-Chao Chang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/74118303874031808454