THE CONSUMERS'' EVALUATION OF BEER BRAND EQUITY IN THE URBAN AREA---A STUDY OF TAICHUNG CITY
碩士 === 東海大學 === 食品科學系 === 92 === Abstract Brand Equity has been a major research topic since 1980s. It is not only an important asset but also a potential marketing tool to corporations around the world. The wise utilization of brand equity could bring unlimited profit for the corporation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14764061628222613341 |