以人際關係觀點探討品牌關係對品牌延伸評估影響之研究
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 92 === To assess the influence of brand extension on enterprise, it is inevitably to evaluate brand extension. However, most of scholars emphasize on the relationship between consumers’ viewpoints upon the original brand and brand extension evaluations. Few researc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08786615805873035546 |