A Study on the Association among Channel Power, Relationship Commitmtne and Channel Performance-An Empirical Investigation of the LCD TV Industry
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 92 === In recent years, the marketing channel has become more and more powerful. The business start to realize that the brand relied is not as good as before. They recognize that putting a great amount of money in advertising has no longer sufficient to retain cust...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11498122687272933799 |