A Study on the Key Mediating Variables of Relationship Marketing ─ Relationship Commitment, Trust, and Customer Satisfaction
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 92 === Relationship marketing is an essential issue for marketing no matter in terms of theory or practice. Various mediating-variable approaches have been adapted by scholars in light of relationship marketing. In 1994, Morgan & Hunt proposed a well...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08292565258907994941 |