A Study of the Relationship among Mobile Value, Customer Satisfaction and Behavioral Intentions
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 92 === The voice market of mobile phone has been saturated gradually. The mobile value-added market has become the next battle of the telecom carriers. As a result, this study aimed at understanding the consumer''s perceived values toward mobile value-ad...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48786272543122837929 |