A Study of Consumer-Company Identification － the Case of Online and Physical Bookstores
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 92 === Besides to understand the consumer behaviors, all companies hope to build the consumer-company identification and to make consumers to become champions of these companies and their products. Therefore, the factors which affect the identification are compani...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13959558627302441508 |