The influences of endorser credibility on advertising effects and purchase intentions:a study of shampoo TV Ads
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 92 ===
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29211573838968314497 |