The influences of endorser credibility on advertising effects and purchase intentions:a study of shampoo TV Ads
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 92 ===
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29211573838968314497 |
| id |
ndltd-TW-092TIT00682037 |
|---|---|
| record_format |
oai_dc |
| spelling |
ndltd-TW-092TIT006820372016-06-15T04:16:50Z http://ndltd.ncl.edu.tw/handle/29211573838968314497 The influences of endorser credibility on advertising effects and purchase intentions:a study of shampoo TV Ads 洗髮精電視廣告代言人可信度對廣告效果與購買意願影響之研究 鄧筱羚 碩士 國立臺北科技大學 商業自動化與管理研究所 92 廖森貴 2004 學位論文 ; thesis 110 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 92 ===
|
| author2 |
廖森貴 |
| author_facet |
廖森貴 鄧筱羚 |
| author |
鄧筱羚 |
| spellingShingle |
鄧筱羚 The influences of endorser credibility on advertising effects and purchase intentions:a study of shampoo TV Ads |
| author_sort |
鄧筱羚 |
| title |
The influences of endorser credibility on advertising effects and purchase intentions:a study of shampoo TV Ads |
| title_short |
The influences of endorser credibility on advertising effects and purchase intentions:a study of shampoo TV Ads |
| title_full |
The influences of endorser credibility on advertising effects and purchase intentions:a study of shampoo TV Ads |
| title_fullStr |
The influences of endorser credibility on advertising effects and purchase intentions:a study of shampoo TV Ads |
| title_full_unstemmed |
The influences of endorser credibility on advertising effects and purchase intentions:a study of shampoo TV Ads |
| title_sort |
influences of endorser credibility on advertising effects and purchase intentions:a study of shampoo tv ads |
| publishDate |
2004 |
| url |
http://ndltd.ncl.edu.tw/handle/29211573838968314497 |
| work_keys_str_mv |
AT dèngxiǎolíng theinfluencesofendorsercredibilityonadvertisingeffectsandpurchaseintentionsastudyofshampootvads AT dèngxiǎolíng xǐfàjīngdiànshìguǎnggàodàiyánrénkěxìndùduìguǎnggàoxiàoguǒyǔgòumǎiyìyuànyǐngxiǎngzhīyánjiū AT dèngxiǎolíng influencesofendorsercredibilityonadvertisingeffectsandpurchaseintentionsastudyofshampootvads |
| _version_ |
1718304253880041472 |