Customer Churning Factors in Broadband ISP Industry
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 92 === In Taiwan, the broadband Internet access market has reached the saturation stage, with a penetration rate of 46.6% in April 2004. In addition, the lack of product differentiation was unable to create customer loyalty. As a result, high acquisition costs oft...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42354065901116516315 |