The Study of Marketing Public Relations Strategy in Medical Industry－From the Public Relations Firm''s View Point.
碩士 === 淡江大學 === 大眾傳播學系 === 92 === The term “Marketing Public Relations” was originated during the 80’s. Harris felt the most unique value of the marketing public relations is to elevate the creditability of products’ promotion messages. Marketing public relations’s special ability is to let differ...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27243753423824575989 |