The effect of branded ingredient on consumer''s purchase intention to host product
碩士 === 淡江大學 === 企業管理學系 === 92 === To produce the products of high brand equity for transnational corporations or small and medium enterprises, facing the market with keen competition, will enable them to hold sustainable competitive advantage, and it also is a subject every enterprise always concern...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46292210554423517304 |