The Study of Cause-Effect and Generation Gap for the Elder and Middle Age’s Consuming Behavior
碩士 === 淡江大學 === 企業管理學系 === 92 === This research probes the influence of the elder and the middle-age’ lifestyle, values and cognitive age on their decision-making styles and needs. We employ literature discussion and empirical research to look into the consuming behavior of the two generations. We t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94494194297252106173 |