Exploring the TRIZ-based innovative principles for the contradiction phenomena of service attributes in tourism industry

碩士 === 淡江大學 === 企業管理學系 === 92 === In the 21st century, many business enterprises have to develop their own competitive advantages to survive in and to profit from the public. For many companies, competitive advantage is gained and maintained through innovation in the knowledge-base economy. Also, a...

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Bibliographic Details
Main Authors: Chiau-Ching Chen, 陳巧青
Other Authors: Ti-Ching Pai
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/72218469226573317260