A Study of Influential Factors on Online Purchasing Intension Based on the Perspective of Web Utility.
碩士 === 淡江大學 === 企業管理學系 === 92 === The online shopping is growing better and better recently. Before making the marketing strategies, we have to understand the factors that why consumers employ online purchasing. Previous researches most focused on the effect of consumers’ characteristic, specific pr...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55367058155151075739 |