The Influence of Anchoring and Adjustment Heuristics on Investor’s Judgment — The Application of the Selective Accessibility Model
碩士 === 淡江大學 === 會計學系 === 92 === This study examines whether anchoring effect takes place in stock investment situation. The study is performed by taking advantage of two stock investment cases in experimental questionnaire: the case of buying un-listed stock and announcing financial forecast of list...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35095832622393798945 |