The Impact of Cosmetic Image Congruence on Purchase Behavior
碩士 === 淡江大學 === 管理科學研究所 === 92 === The cosmetics industry has always been one of the most beautiful industries in the world. From the year 2003, the Industrial Development Bureau Ministry of Economic Affairs has included the skin care business as an important industry in “Challenge 2008 — National D...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87404935306951645222 |