The Relationship Between Experiential Marketing and Brand Image
碩士 === 淡江大學 === 管理科學研究所 === 92 === The evolution of economic development, along with the changes of consumption pattern, has progressed from agricultural economy, industrial economy, the service economy to the time of experience economy. The essence of experience economy is to focus on consumers’ ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22913107558530728095 |