The Study of Cross-Culture Customer Value and Product Category Attributes.
碩士 === 淡江大學 === 國際貿易學系碩士在職專班 === 92 === The global industry is becoming more competitive than ever. It is because of the trend for globalization, the differentiation of the commercial products categories attribute are getting important. Under the trend, enterprises are forced to provide the extra va...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31891254200981136442 |