Sport Media Consumers’ Recognition, and Purchase Intention of Corporate Sponsors: An Investigation of Chinese Professional Baseball League
碩士 === 臺北巿立體育學院 === 運動科學研究所 === 92 === Corporate sponsorship has long been considered an important element for organizing successful sporting events, with the significant amount of sponsorship dollars brought in. From the corporations’ perspective, sport sponsorship is deemed to be an effective mark...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10700065982329929758 |