AN EXAMINATION OF THE RELATIONSHIP AMONG SERVICE QUALITY, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY OF HYPERMARKET--RT-MART WITHIN TAIPEI AREA AS AN EXAMPLE
碩士 === 大同大學 === 事業經營研究所 === 92 === It is a general agreement that a basic strategy for business success is customer satisfaction. After all, the underpinning of the marketing concept is that identification and satisfaction of customer needs leads to improve customer retention. If a company wants to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38900007456246635736 |