THE INFLUENCE OF NEGATIVE WORD-OF-MOUTH ON CONSUMER PURCHASE DECISION.
碩士 === 大同大學 === 事業經營學系(所) === 92 === This research is to investigate negative word-of-mouth（NWOM）effect. Negative word-of-mouth means that, when consumers have dissatisfying purchasing or using experiences to a product or service, the process to tell others the dissatisfying experiences and to sug...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11913569190893460029 |