A Study On Marketing Mix of Mobile-Phone:A Case of College Student in VU
碩士 === 萬能科技大學 === 經營管理研究所 === 92 === The cellular penetration in Taiwan has already exceeded 100% of total population, and the cellular phone market is becoming more and more competitive. Therefore, it would be very important to understand the consumption behavior of cellular phone for the consumer,...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/11024293420726526151 |