A Study On Marketing Mix of Mobile-Phone：A Case of College Student in VU
碩士 === 萬能科技大學 === 經營管理研究所 === 92 === The cellular penetration in Taiwan has already exceeded 100% of total population, and the cellular phone market is becoming more and more competitive. Therefore, it would be very important to understand the consumption behavior of cellular phone for the consumer,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11024293420726526151 |