The Research on the Relationship among Internal Marketing,Franchisee’s Job Satisfaction,and Customer Orientation- with 7-ELEVEN as a case study

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 92 === Abstract Many big enterprises pursue the goal of having large economic scale of big enterprises and flexibility of small ones at the same time. The competition between the franchise systems has been increasing. Given the convergence in commodities and ser...

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Bibliographic Details
Main Authors: Zhong-zhi LIU, 劉鐘智
Other Authors: Wei-hua PAN
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/10459286096560150067