The Effects of Fashion Information on Brand Internationalization: The Case of Fashion Industry

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 92 === Although Taiwan textile industry is able to offer good quality materials, there is no world famous costume brand comes from Taiwan. It’s such an important issue for Taiwan’s fashion industry to find out the challenge and problems during brand internationalizat...

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Bibliographic Details
Main Authors: Chen-Ying Wang, 汪真潁
Other Authors: Hsiang-Chun Chen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/95730602902129379481