Successful factors for winning competitive advantageswhen launching new products ─ a study of the cognitive framework of mobile communication business personnel

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 92 === In the past, business tended to produce physical products, which were delivered to the customers’ hand through routing. The sequence of such value creation activities could allow the successful launch of new products, earning handsome income under the conditio...

Full description

Bibliographic Details
Main Authors: Kuo-Wen Wu, 吳國文
Other Authors: Wei-Hua Pan
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/70567558536483537681