The Effect of Novel Attributes on Product Evaluation: The Moderating Effect of Personal Product Involvement and Consumer Innovativeness
碩士 === 元智大學 === 企業管理學系 === 92 === The purpose of this research is to investigate how the individual differences affect the relationship between novel attributes and product evaluation. Many companies try to improve or differentiate their products by introducing new attributes. Theses additional attr...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03993575336524636617 |